Happy New Year!

As 2014 draws to a close, I wish all my fellow filmmakers a fruitful 2015!

This year I feel I accomplished, among other things:

  • Created a short film called Largo with Barb, Terry, Mark, Matt and Shane
  • Helped Perry with his music video Home along with Jonny, Sabre, Paul and Giuseppe
  • Posted here weekly
  • Made a few cartoons, and
  • Continued to develop new ideas for projects

I resolve to continue exploring the frontiers of the emerging mediascape, experimenting as I go.

Cheers!

My take: I think that means a new website soon — and more projects!

My gift to you

I recently read a post by Samantha Simmonds-Ronceros titled Don’t Worry that your Film might be Rubbish.

In it she relates being asked:

“Why do you make these small films that no one sees when there is so much to watch on TV or Cable or online? What is the point when everything else is so much better?”

She counters with these reasons:

  • It’s fun!
  • It’s never been cheaper to make moves, so now is the time to experiment and ‘fail and fail again.’
  • You will learn from your mistakes which allows you to make better films next time.
  • It’s all about the journey and not the end result.

“Film, especially when you don’t have money or movie stars or permits or even a car, is art, and you should expect to create bad art for a little while at least, before you can create great art. And even then, sometimes the reason something is made is more important than how technically brilliant it is.”

She concludes with this:

“As very independent filmmakers, with no one to challenge us, we have the opportunity to achieve something that means something, if only for us and those we choose to work with.”

My take: this view really speaks to me. Not because my films are rubbish, but because I believe meaning can be existential. Too often society, influenced by the media, equates value with budget. However, no-budget films can have more to say and impart more meaning than many million dollar movies. My hope is that we figure out more ways to reward artists for sharing their visions with us. And this is my gift to you: an entreaty to carry on filmmaking — because I believe what you do is important and has meaning.

Niche SVOD platform: NativeFlix

Taking a different road to subscription video-on-demand is Amerind Media Group which has launched NativeFlix.

NativeFlix aims to be “the netflix for Indigenous peoples content.”

From the About Us page:

“NativeFlix is designed to be an effective vehicle for social change, helping to expand consciousness about Indigenous People, their stories, cultures and histories, environmental concerns, spirituality, and much more. More importantly, our primary goal is to provide the most compelling and entertaining content available. NativeFlix is a unique streaming media service offered by Amerind Media Group, a media content aggregator owned and operated by Indigenous filmmakers based in Hollywood, CA. Our library includes critically acclaimed feature films, television series, and documentaries about Indigenous people from around the World.”

The monthly fee is $5.99 per month and services both Canada and the U.S.

My take: While I applaud the intention, I wonder how NativeFlix will draw attention to its venture. The rules of supply and demand will dictate whether it succeeds economically. Artistically and politically, it’s already a winner in my eyes.

Bell Media jumps into SVOD pool with CraveTV

Launching tomorrow, Bell Media‘s SVOD offering, codenamed Project Latte, will be called CraveTV.

CraveTV will go head to head with category leader Netflix and newcomer Showmi with three distinctive differences:

  • It’s TV only
  • It has lots of exclusive content
  • It’s the cheapest of the three at $4 per month.

The catch?

You might not be able to get it just yet. From the CTV Insider:

“With an objective of getting CraveTV into as many Canadian homes as possible, Bell Media has offered the service to all TV providers. Previously, Bell Media announced distribution partnerships for CraveTV with TELUS Optik TV, Bell Fibe TV, Bell Aliant FibreOP TV, and Bell Satellite TV at launch. Today, Bell Media confirmed that Eastlink is the latest distribution partner for CraveTV and will make the service available at launch, while Northwestel and other Canadian Cable Systems Alliance (CCSA) members will also provide the service soon.”

No word on when (or if) it will come to Rogers or Shaw subscribers.

My take: great price point! The TV only slant plays right into the binge viewing habits of cocooning Canadians. Launching just as winter hits ensures thousands, if not millions, of homes will check it out over the next quarter. This could boost next year’s revenue handsomely.

Infographic: What Movie Should We See?

Think with Google has crunched the numbers and released a fascinating infographic titled Behind the Box Office.

Some data:

  • Of movie goers who use video sites to research films, 4 out of 5 go to Youtube to watch trailers
  • The official trailer influences 39%
  • Only 8% are swayed by a friend’s opinion

My take: I’m really surprised that word-of-mouth is so low. The graph of views of movie-related content over time is very interesting. Well worth a quick look.