DaVinci Resolve 18.5 Beta: Relight tool can replace power windows

The new Relight FX in Blackmagic Design‘s DaVinci Resolve Studio is amazing!

“The new Relight FX lets you add virtual light sources into a scene to creatively adjust environmental lighting, fill dark shadows or change the mood. Light sources can be directional to cast a broad light, a point source, or a spotlight and be adjusted for surface softness and specularity control.

My take: wow! This looks like so much fun. I can see using Relight instead of a power window to punch up illumination on the subject, drawing the eye exactly where you want it to go. This tool brings new meaning to the phrase, “We’ll fix it in Post!”

Vancouver offers alternative to film set generators

CBC British Columbia reports that Vancouver installs electricity ‘kiosks’ to draw film crews away from diesel generators.

“In an effort to lessen the film industry’s dependence on loud, diesel-burning generators, Vancouver has installed several “clean energy kiosks” to provide electricity to crews working on productions near the waterfront. The city said in a statement Thursday that it had installed three of the kiosks in the False Creek area, where it said crews use more than 200 generators for power every year. The new kiosks will instead allow film sets to plug in and draw energy from the city’s power grid. The statement said council’s goal is to eventually have a citywide network of kiosks so crews can access electricity at the popular citywide filming spots by 2030.”

This City of Vancouver initiative dates back to at least 2021. Make that 2019.

Daily Hive‘s Kenneth Chan has way more coverage.

My take: this is a great idea! By the way, those power cables are heavy! Did that job for one day only.

Streamers shift focus from market share to profit

Dominik Dorosz posted a new video on FilmStack claiming YOU Lost the Streaming Wars.

He reviews the chronology of online streaming:

  • Mid-2010’s: Netflix‘s golden age
  • 2019: the launch of the streaming wars with Disney+ and Apple TV+
  • 2022: price hikes and content cancellations on all platforms

He posits that:

“The real loser of this war is us, the consumer. The over-saturation of services, the splitting of catalogues, and the constant price hikes are just a few of the problems we’ve experienced and, with Netflix’s latest password restrictions, we are now starting to see the worst of it all, as all streaming platforms are shifting their focus from market share to profit.”

His evidence is compelling and he concludes with a strategy to combat rising streaming costs:

“The best option (and it’s a problem streaming services are trying to tackle) is rotating subscriptions. Most people don’t need to have access to every service for all 12 months of the year. What you can do instead is wait until you have a decent backlog of things to watch on one platform and then subscribe to it to catch up. While catching up on this backlog, your backlogs on other services will grow and you can rotate to another afterwards.”

My take: Brilliant analysis! I love the Rotating Subscriptions strategy to lower your subscription costs.

Can a leaner Netflix still rule the world?

Mia Galuppo reports in The Hollywood Reporter that the Exit of Netflix’s Lisa Nishimura Marks the End of an Era for the Streamer.

She writes:

“Nishimura’s 15 years at the company have spanned the streaming boom, Oscar wins and multiple restructuring efforts. Noted one industry veteran that has long worked with Nishimura, ‘It’s a signal that the most thoughtful, taste-driven era is being driven out.’

Meanwhile, Scott Mendelson at The Wrap reports that Rival Executives Weigh In on Netflix’s Movie Strategy: ‘They’re Suffering in the World They Created’.

He begins: “Netflix shocked the industry last week with the news that two respected film executives, Lisa Nishimura and Ian Bricke, were leaving the company in an apparent nod toward austerity.”

For reference, this sort of thing has happened many times at Netflix. For instance, Kim Masters of THR dished on the streamer’s corporate culture one year ago: Netflix’s Big Wake-Up Call: The Power Clash Behind the Crash.

My take: In Lisa’s case, it’s always sad to see a member of underrepresented groups fired from a position of power. I wonder where each of these two well-connected executives will land, and how the mediascape will shift.