65 days after releasing the animation on its worldwide streaming platform on June 20, 2025, Netflix has raked in over $19M at the box office with the KPop Demon Hunters Sing-Along Event.

That’s over $11,000 for each of 1,700 theatres over two days.

Further, it has become Netflix’s most watched movie ever.

And the soundtrack has had four songs in the Hot 100’s Top 10.

My take: this is a perfect example of what I call Niche Concentration — in this case, Animation (a niche) multiplied by K-pop (a second niche) multiplied by Musical (a third niche.) You’d think that the audience would diminish each time you add a niche, but there seems to be an inverse effect as the concept becomes increasingly concentrated.