Tim Simmons of Theoretically Media made an CGAI (Computer Generated Artificial Intelligence) short film using Google’s new Veo 2 model:

He completes the package by taking us behind the scenes to reveal his workflow:

The software or services he used and their cost per month (or for this project)? See below:

1. Midjourney – $30 (images)
2. Gemini – free (prompts)
3. ElevenLabs – $22 (voice)
4. Hume – free (voice)
5. Udio – $10 (music)
6. Hedra – $10 (lip sync)
7. Premiere – $60 (NLE)
8. RunwayML – $30 (stylize)
9. Magnific – $40 (creative upscale)
10. Veo 2 – $1,500 (video at 50 cents/second)
11. Topaz – $300 (upscale)
    TOTAL – $2,002 (plus 40 hours of Tim’s time)

In addition to the great AI news and advice, Tim is actually funny:

“At some point in the process Gemini and I definitely got into a bit of a groove and I just ended up ditching the reference images entirely. I have often said that working this way kind of feels a bit like being a writer/producer/director working remotely with a film crew in like let’s say Belgium and then your point of contact speaks English but none of the other department heads do. But like with all creative endeavours you know somehow it gets done.”

My take: Tim’s “shooting” ratio worked out to about 10:1 and there are many, many steps in this work flow. Basically, it’s a new form of animation — kinda takes me back to the early days of Machinima, that, in hindsight, was actually more linear than this process.

BONUS

Here is the Veo 2 Cheat Sheet by Henry Daubrez that Tim mentions.

1/ If you’re not using a LLM (Gemini, ChatGPT, whatever), you’re doing it wrong.

VEO 2 currently has a sweet spot when it comes to prompt length: too short is poor, too long drops information, action, description etc. I did a lot of back and forth to find my sweet spot, but once I got in a place I thought felt right, I used a LLM to help me keep my structure, length, and help me draft actions. I would then spent an extensive amount of time tweaking, iterating, removing words, changing order, adding others, but the draft would come from a LLM and a conversation I built and trained to understand what my structure looked like, what was a success, or a failure. I would also share the prompts working well for further reference, and sharing the failures also for further reference. This would ensure my LLM conversation became a true companion.

2/ Structure, structure, structure

Structure is important. Each recipe is different but same as any GenAI text-to something, it looks like the “higher on the prompt has more weight” rule applies. So, in my case I would start by describing the aesthetics I am looking for, time of day, colors, mood, then move to camera, subject, action, and all the rest. Once again, you might have a different experience but what is important is to stick to whatever structure you have as you move forward. Keeping it organized also makes it easier to edit later.

3/ Only describe what you see in the frame

If you have a character you want to keep consistent, but you want a close-up on the face for example, your reflex will be to describe the character from head to toe and then mention you want a close-up…It’s not that simple. If I tell VEO I want a face close-up but then proceed to describe the character’s feet, the close-up mention will be dropped by VEO… Once again, the LLM can help you in this by giving it the instruction to only describe what is in the frame.

4/ Patience

Well, it can get costly to be patient, but even if you repeat the same structure, sometimes changing one word can still throw the entire thing out and totally change the aesthetics of your scene. It is by nature extremely consistent if you conserve most words, but sometimes it happens. In those situations, trace your steps back and try to figure out which words are triggering a larger change.

5/ Documenting

When I started “Kitsune” (and did the same for all others), the first thing I did was start a Figjam file so I could save the successful prompts and come back to them for future reference. Why Figjam? So I could also upload 1 to 4 generations from this prompt, and browse through them in the future.

6/ VEO is the Midjourney of video

Currently, no text-to-video tool (Minimax being the closest behind) gave me a feeling I could provide strong art directions and actually get them. I have been a designer for nearly 20 years, and art direction to me has been one of the strongest foundations of most of my work. Dark, light, happy, sad, colorful or not, it doesn’t matter as long as you have a point of view and please…have a point of view. Recently watched a great video about the slow death of art direction in film (link in comments) and oh boy, did VEO 2 deliver on giving me the feeling I was listened. Try starting your prompts with different kinds of medium (watercolor for example), the mood you are trying to achieve, the kind of lighting you want, the dust in the rays of light, etc… which gets me to the next one

7/ You can direct your colors in VEO

It’s as simple as mentioning the hues you want to have in the final result, in which quantity, and where. When I direct shots, I am constantly describing colors for two reasons: 1. Well, having a point of view and 2. reaching better consistency through text-to-video. If I have a strong and consistent mood but my character is slightly different because of text-to-video, the impact won’t be dramatic because a strong art direction helps a lot with consistency.

8/ Describe your life away

Some people asked me how I achieved a good consistency between shots knowing it’s only text-to-video and the answer is simple: I describe my characters, their unique traits, their clothing, their haircut, etc..anything which could help someone visually impaired have a very precise mental representation of the subject.

9/ But don’t describe too much either…

It would be magical if you could stuff 3000 words in the window and have exactly what you asked for, right? Well, it turns out VEO is amazing with its prompt adherence, but there is always a moment where it starts dropping animations or visual elements when your prompt stretches for a tad too long. This actually happens way before the character limit allowed by VEO is reached, so don’t overdo it, it’s no use and will play against the results. For info, 200-250 words seems like a sweet spot!

10/ Natural movements but…

VEO is great with natural movements and this is also one of the reasons why I used it so extensively: people walking don’t walk in slow-motion. That being said, don’t try to be too ambitious on some of the expected movements: multiple camera movements won’t work, full 360 revolutions around a subject won’t work, anime-style crazy camera movements won’t work, etc… what it can do is already great, but there are still some limitations…