Category Archives: Festivals and Awards

A New Release Strategy for your Short Film

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You’re proud of your short film! You want to launch it into the world so you create a release strategy. Typically, it looks like this:

Andrew S. Allen, of Short of the Week, thinks it should look like this:

He’s arguing from a partisan position because he’s part of an online festival that can premiere your short, but I think he make a lot of sense.

He even has survey results and statistics to back up his assertions.

In a nutshell, he suggests:

  1. Create an online + festival strategy. Submit your film to online outlets early.
  2. Secure your premiere with a top tier festival or online site.
  3. Find partners — connect with curators to reach their audiences.
  4. Don’t prioritize money — it’ll likely hurt your exposure.
  5. Don’t sign away exclusivity — hang on to your right to ‘be everywhere’.
  6. Go cross platform and get your film everywhere.
  7. Internationalize your film with subtitles to reach even further.
  8. Compress your release window over days/weeks rather than months/years.
  9. Launch, engage and recalibrate during the week of your release.
  10. Be prepared to pitch your next idea or project.

My take: once upon a time, the mediascape was an orderly grid: on one axis you had ‘windows,’ a hierarchy of platforms (theatrical, pay TV, airlines, free TV, libraries, etc.,) and on the other axis you had ‘territories,’ geographic regions (North America, Europe, Australia and New Zealand, Asia, Africa, etc.) Then along came the Internet that blew away time and space. The ‘Conventional Strategy’ above harkens back to the time of the Old Mediascape. ‘Be Everywhere All at Once’ is firmly rooted in the digital New Mediascape. One great reason to adopt it: you never were making any money from your short, so you might as well get it over with with the BEAAO Strategy and save yourself a couple of years. After all, time is money.

How to Choose the Best Picture Oscar

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The Academy of Motion Picture Arts and Sciences held the 80th Oscars last Sunday.

The Creature from the Black Lagoon

Guillermo del Toro‘s “The Shape of Water” won Best Picture.

Going in, I thought “Dunkirk” and “Three Billboards outside Ebbing, Missouri” were the front runners, with “Lady Bird” a close third. “Get Out”?

But can the winner be predicted?

Youyou Zhou, writing on Quartzy, offered The Ultimate Statistical Model for Predicting the 2018 Academy Awards Best Picture.

She rated the nine nominations on four scales:

  1. Buzz and fanfare
  2. Prior awards
  3. Money talks
  4. Critic reviews

She then asked the reader to weigh each category to produce a prediction.

Of course, we now know the actual winner, so we can reverse engineer this to gain some insight into what’s important in winning Best Picture.

I played around with the sliders and came up with:

  1. Buzz and fanfare = 15%
  2. Prior awards = 70%
  3. Money talks = 10%
  4. Critic reviews = 22%

I know it adds up to 117% — hey, I didn’t build this.

The biggest predictor was Prior Awards. In fact, “The Shape of Water” wins with all the categories at 25% and Prior Awards at 100%.

This graphic illustrates the favourites on each of the four scales.

My take: This just begs the question, how do you predict the other awards shows?

Digital Box Office streams indie flix for free

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This week I’m seeing a lot of ‘sponsored content’ posts for a new service called ‘Digital Box Office‘. (However, this is not a paid for post.)

“Developed by Hollywood Insiders and launching in early 2017, Digital Box Office is a groundbreaking global film platform that supports and caters to filmmakers as its #1 priority. Built on the latest state of the art infrastructure and incorporating the most sophisticated technology, Digital Box Office offers an unparalleled opportunity for film viewers to watch content in the highest quality viewing experience possible. Not only will your film have the capability to immediately reach millions of consumers globally, your film will also be seen by a community of some of the most important decision-makers in Hollywood. Digital Box Office is where many of today’s Hollywood rainmakers will be scouting their next big film project and talent. Digital Box Office is the first and only service of its kind.”

The platform is free to all; create an account, watch shorts and features, and then rate them out of five popcorn servings to carry on watching more.

Digital Box Office is also a film festival. Happening on May 11 and 12 in Los Angeles, the plan is to make this an annual offering. There is $25,000 in prize money:

“Digital Box Office will support the independent filmmaker community by offering a cash prize of $10,000 to the filmmaker with the top performing film on DBO each year. In addition, the filmmaker with the top performing film in each category and our top performing student filmmaker will each receive a cash prize of $5,000 dollars.”

Filmmakers can submit films for inclusion. DBO wants a non-exclusive 90 day window, after which the film is taken down.

My take: With less than a thousand films on the platform now, there’s an opportunity for indie filmmakers to get exposed here. If DBO gets traction, this could be a great thing. I do think the search tools on the site need some beefing up. Otherwise, it has potential and you might want to consider it in your distribution plans.

Festivals for Web Series

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Once upon a time, one way to attract attention to your independent film was to exhibit it on the festival circuit.

The idea was that appreciative audiences would prove your film’s worth to distributors who would then pay you to buy your film.

Fast forward to today. There are thousands of films being made each year. Sundance receives over 12,000 submissions and can show only 185.

Okay. So let’s make a web series instead.

We still face the same problems: how to attract an audience and how to get paid.

Enter festivals exclusively for web series.

The excellent CMF Trends has just published a listing of 45 festivals for web series.

“Given the perpetually increasing offer of quality productions, ‘discoverability’ remains one of the main challenges that webseries creators face. What can creators do to make sure their projects stand out from the competition? Among the options that are available to them, they may enter their work in national and international competitions.”

This list includes:

  • 12 in Canada
  • 14 in the United States
  • 13 in Europe
  • 3 in Asia and Oceania
  • 3 in Latin America

The big winner seems to be Montreal with six!

My take: how do you show a web series at a festival? Binge watch all ten webisodes?

CMF lists support for Canadian exports

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Amidst a background of reflection on Canada’s cultural place in a digital age, the Canada Media Fund has published a list of federal and provincial support for audio-visual exports.

The 10-page PDF list 6 national and 19 provincial programs, ranging from 1 in Yukon to 4 in Ontario.

For instance, Telefilm Canada‘s International Marketing Program:

“…seeks to support the marketing of Canadian feature length and short films that have a huge potential for success. Supports the international promotion and marketing strategy for Canadian productions officially selected to be presented during a recognized international festival. Nature of the assistance: Non-reimbursable contribution that can reach 100% of eligible costs, up to a cumulative maximum of $40,000 per eligible production.”

My take: as we look beyond our borders, this is handy information.

Zapruder Films seeks Canadian female feature writer for dev deal

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Because they don’t feel the Canadian feature film industry is doing enough to bridge the gender gap, Matthew Miller and Matt Johnson of Toronto’s Zapruder Films have launched a program to help support the development of one emerging female screenwriter.

They will be giving all of their $12,000 Telefilm development funds to one woman to develop a treatment into a first draft narrative feature script.

The rules:

“The contest opens September 8, 2016 and closes September 18, 2016.
The winner will be announced on Friday, September 30.
Applicants must not have written a produced feature length screenplay.
Scripts must be the original work of a female writer and must be written originally in English. Adaptations and translated scripts are not eligible.
The writer must be a Canadian citizen or permanent resident.
The writer must agree to option the material to Zapruder Films for a 24 month period.
The writer must not be a member of any screenwriting unions or guilds.”

Your single PDF application must be at least seven pages:

“One page synopsis of the film
A short treatment of the film (5-10 pages)
A short brief addressing what your film means to you (300 word maximum)”

I asked Matthew and Matt what sort of response their program has received:

“The response has been really encouraging. There have already been several submissions and dozens of inquiries as to the specifics of the rules and regulations. For the most part, it is very hard for young writers without an agent to get their foot in the door. Most companies don’t accept unsolicited works so we think that alone has provided a breath of fresh air. And it is trying to help address the issue of gender disparity in our industry and that has helped to spawn a healthy and spirited debate on social media. We couldn’t be happier with where things are at this early in the program.”

My take: I applaud Zapruder Films for this program. It’s smart on two counts: firstly, they’re addressing the gender imbalance in the Canadian feature film industry. Hey, it’s 2016 already. Secondly, these guys want to encourage new, as-yet-unheard voices, with new, interesting stories to tell. As we all know, story is king, or in this case, queen.

A film festival for every film

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With something like over 3,000 active film festivals around the world, there’s a film festival for every type of film.

And now, there’s even one dedicated to drone filming: FRiFF.

Filmmakers looking for validation from juries can search for suitable festivals on Withoutabox or FilmFreeway.

Just be sure festival exposure is a component of your overall distribution and marketing strategy.

My take: that’s it — I’m going to start my own film festival. Coming to cyberspace soon! Even if Robert Redford once said there are too many film festivals….

How does your film festival stack up?

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Stephen Elliott recently posted The Great Film Festival Swindle on The Rumpus.

It’s a fascinating read for filmmakers about to devise a film festival strategy.

The issue is that you need people to see your film — you need to find your audience.

It seems obvious that film festivals can deliver that audience to you.

But it turns out that not all film festivals are created equal. In fact, some are much better than others. And some are downright greedy.

Elliott started with the question, “Why are film festival submission fees so high?” and then started digging and ended up unearthing some invaluable data he now shares with us all.

In essence, he cross-referenced the stories film festivals and filmmakers told him. He was particularly concerned with a film paying the submission fee and its chances of actually being selected. It turns out that over twenty well-known film festivals in the last couple of years collected feature film submission fees but only programmed invited films or ones that had a waiver — none of the films that paid the fees got in.

Elliott asks:

“Is it okay to fund a festival based on exorbitant submission fees and not program the movies that are paying the fees? It’s as if the losers were throwing a party for the winners.”

According to Elliott’s research, the top seven “level-playing field” film festivals are:

  1. Slamdance Film Festival
  2. Dances With Films
  3. Cinequest Film Festival
  4. Blow-up Arthouse Film Festival
  5. Woods Hole Film Festival
  6. NAPA Valley Film Festival
  7. SXSW Film Festival

For a balanced view, see The Other Side’s Truths about Film Festival Submission Fees.

My take: I’ve had a feature and a few shorts screen at film festivals. It’s nice! It strokes your ego. But the brutal truth is that the explosion of content today means you now have to pay (and pay big) to get into film festivals. It’s almost a full-time job researching, submitting, paying, following up, delivering media, promoting and, potentially, attending film festivals. Be sure the exposure plays into your overall marketing plan. Added thought: I challenge all film festivals to publish their ratio of fee-paying selections to invited or fee-waived selections.

The richest film prize in Canada goes to an experimental feature

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The Toronto Film Critics Association awarded the Rogers Best Canadian Film Award to Guy Maddin and Evan Johnson at the annual ceremony on January 5, 2016, for their film “The Forbidden Room”.

The pair scooped the $100,000 cash prize, the richest film award in Canada.

At the presentation, Don McKellar quipped:

“I’m telling you right now that’s too much money for Guy. I’m serious. That’s more than his last 45 films combined, their total budgets. If I were you, critics — and this is just a suggestion — I would give an annual stipend, like a fund of maybe $10,000 to Guy every year for life. And he would make a film for you. And you could show it in your clubhouse or whatever and say, ‘That’s our film. Guy Maddin made that for us.'”

In his acceptance speech, Guy said:

“$100,000 is enormously generous, thank you. With it, we hope to bring an NFL franchise to Winnipeg.”

Evan offered up:

“I just want to take back every negative thing I’ve ever said about film critics and — corporations.”

See video in the Globe and Mail’s report.

This is the second time Guy has won — in 2008 his “My Winnipeg” took top honours.

My take: I’m going to win this one day.

Rooster Teeth set to deliver Lazer Team

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Rooster Teeth has announced that the world premiere for Lazer Team will be on September 24, 2015, at the Fantastic Fest in Austin, Texas.

From the Fantastic Fest media release:

“Fantastic Fest will host the World Premiere of LAZER TEAM, the first feature film from web series gods Rooster Teeth. LAZER TEAM director Matt Hullum and cast members Burnie Burns, Alan Ritchson, Colton Dunn, Michael Jones, and Gavin Free will be in attendance to celebrate the highly anticipated sci-fi comedy and join Fantastic Fest’s official opening night party, presented by Rooster Teeth.”

Recall that in July 2014 this project became the third most crowd-funded film and video project on Indiegogo.com.

My take: kudos to Rooster Teeth for pulling this off. Their 37,000+ fan-funders must be giddy!