Auteurs: if you believe in your film, produce it

Randee Dawn, reports in the LA Times: For auteurs, the question sometimes becomes: How much do you believe in your film?

Her thesis is that to guarantee getting your film made, more often now, you have to produce it yourself:

“Being inspired by film actors, directors and writers is easy. It’s all there on the big screen, in the finished project. But fewer aspirational filmmakers first think, “What I really wanna do is produce.” That particular job, which can cover an enormous range of organizational, financial and generally unsexy duties, is frequently invisible and thankless. But without producers, films wouldn’t get made. Perhaps that’s one of the reasons we’re seeing so many writer-directors also putting on producer hats this season. Films including “Marriage Story,” “The Report,” “Knives Out” and “Parasite” have all been made by filmmakers wearing three hats, while “Jojo Rabbit” and “Motherless Brooklyn” feature writer-director-actors who took on a producing role.”

She interviews Edward NortonRian JohnsonScott Z. BurnsBong Joon HoTaika Waititi and Noah Baumbach for their perspectives.

On producing, Norton evokes the legend of Sisyphus:

“Writing is lonely; directing and acting, if you’re overlapping them, is challenging but fun. But producing is just pushing a rock up a hill. And sometimes it rolls over you on the way back down.”

He goes on to explain why he produced his own indie:

“It’s the film business equivalent of if you want something done right, you have to do it yourself. It’s a necessary grind to get to the fun part. And if you believe in your story, it’s what you have to do to put it all together.”

My take: I love DIY filmmaking! More often than not, no-budget filmmakers like me wear many, many hats, including the producer’s. But finding someone who only wants to produce is a challenge. Everyone wants to direct, or shoot. If you want to produce, let’s talk. I’ve often said, “If you can balance your chequebook AND throw a fantastic party, you can produce.”

Self-distribution de-mystified

Big thanks to Chris O’Falt, writing on IndieWire, for shedding some needed light on feature film self-distribution.

In his article he shares the dilemma faced by SXSW Film Festival Grand Jury Prize winner Jim Cummings: take a $100K all-rights deal or gamble and D-I-Y.

“Thunder Road” cost Cummings $200K. What to do?

Because he received a Sundance Creative Distribution Fellowship grant, he decide to self-distribute:

“Sundance encouraged us to try all these different things a smaller distributor would have never done. It’s been a total learning experience — some things I never would have guessed would work have, some haven’t, and we adjusted.”

For instance, becoming a theatrical hit in France, by parlaying exposure at Cannes to the Deauville American Film Festival and finally to opening on 67 screens.

The trade-off? Cummings has to be fully transparent and allow Sundance to publish a case study of his self-distribution, like the one for “Columbus”.

My take: This (and the “Columbus” case study) should be required reading for anyone with a prize-winning feature film. Every film has an audience and its creators are probably more motivated than anyone to find it. Just be forewarned that it will take you at least a year, and there’s no guarantee of success.

del Toro and Besson make deals

Two interesting developments in the realm of auteur filmmaking to report today.

Firstly, Adam Epstein writes on Quartzy that Guillermo del Toro is “getting his own film label at Fox Searchlight, the studio where he directed this year’s best picture winner, The Shape of Water.”

As quoted by The Hollywood Reporter, del Toro says:

“For the longest time, I’ve hoped to find an environment in which I can distribute, nurture and produce new voices in smart, inventive genre films and channel my own. In Fox Searchlight, I’ve found a real home for live action production — a partnership based on hard work, understanding of each other and, above all, faith.”

Secondly, Charles Barfield writes on The Playlist that Luc Besson‘s company is in talks to be bought:

“According to French media outlet Capital.fr , EuropaCorp is in advanced talks to be purchased by none other than Netflix. There’s no terms to the agreement, and honestly, the report is very heavily leaning on unnamed sources, but the structure of the deal is clear. EuropaCorp, founded in 2000 by filmmaker Luc Besson and Pierre-Ange Le Pogam, would be purchased by Netflix, with Besson to stay on to oversee the creative side of the company. The goal is to have the deal worked out by the summer.”

My take: once upon a time, this might be considered selling out. Now it’s monetizing your celebrity in exchange for a promise to keep moving in the same direction. It shows just how much money mini-majors and Netflix have to invest in building up their artistic credibility and aligning with like-minded creatives. That’s the short play — the long play is betting on which streaming service will rule them all.