Stephen Follows has launched a YouTube channel appropriately called The Film Data Scientist.

In honour of Valentine’s Day, his first post is I analysed every ‘I Love You’ in 72,000 movies.

Takeaways:

• 55% of movies don’t say, “I love you.”
• Romance, music and comedy films say it the most.
• War, history and western movies say it the least.
• The utterance is accepted more than rejected only if it’s spoken in the last 5% of a film.
• “I love your ___.” Hair is the most popular fill in this blank.

My take: sure, it’s on the nose, but sometimes you just gotta hear it to believe it. I love you!