LucidCam: 3D camera for the masses

Lucid is about to release a stereoscopic video camera that I feel will be the breakthrough ‘VR’ has been waiting for.

The LucidCam ships in July 2017 for just $499. You get:

  • 180° x 180° Field of View, 4K Images jpg, 4K-30fps/eye Videos mp4
  • Single operation button with light and sound indications
  • Built-in stereo audio with dual mics for stereoscopic caption
  • On-board stabilization and merging
  • Supports Micro SD card, micro USB connection, and mini HDMI output
  • Wifi for livestream, data transfer USB 2.0
  • Splash proof (IP54 certified) with accessory options of waterproof case for diving & mounts
  • Apps: iOS and Android

To clarify, this is not ‘virtual reality’. It is not ‘360’. It is ‘3D 180 reality’.

The cute little camera looks like a morph of a phone and a mouse, with two big eyes on one side.

My take: the ease and simplicity of this camera will finally usher in 3D for the masses. ‘3D 180 reality’ most closely resembles how we truly see the world. I think the storytelling applications are very exciting: imagine point-of-view shots that are undeniably real!

See 1984 on Tuesday, because it’s 4/4/2017

The United States of Cinema is coordinating a mass screening of George Orwell’s 1984 in almost 200 art cinemas in five countries on Tuesday, April 4, 2017.

“Orwell’s portrait of a government that manufactures their own facts, demands total obedience, and demonizes foreign enemies, has never been timelier. The endeavor encourages theaters to take a stand for our most basic values: freedom of speech, respect for our fellow human beings, and the simple truth that there are no such things as ‘alternative facts.’ By doing what they do best – showing a movie – the goal is that cinemas can initiate a much-needed community conversation at a time when the existence of facts, and basic human rights are under attack. Through nationwide participation and strength in numbers, these screenings are intended to galvanize people at the crossroads of cinema and community, and bring us together to foster communication and resistance against current efforts to undermine the most basic tenets of our society.”

The date is significant because April 4 is the day Winston Smith, played by John Hurt, decides to begin his illegal diary.

The five Canadian venues are:

My take: I admire using film to spark thought and conversation. ‘1984‘ is not going away anytime soon. It’s back on best-seller lists. And it’s coming to Broadway in June. Orwell’s 1949 book is more timely than ever and getting the multi-media treatment.

Report signals big changes coming to culture in Canada

The Department of Canadian Heritage has just released a report titled ‘What We Heard Across Canada: Canadian Culture in a Digital World’.

The 52-page PDF organizes the feedback into eight themes:

  1. Showcasing Canada’s cultural sector
  2. Reasserting the role of Canadian creators in the digital age
  3. Defining Canadian cultural content and Canadian cultural creators
  4. Adapting current funding models to a constantly changing cultural landscape
  5. Finding new sources of public funding is required, but where should these funds come from?
  6. Modernizing Canada’s legislative framework and national cultural institutions
  7. Clarifying the role of Canada’s public broadcaster
  8. Collaborating to take up the challenges ahead

According to the media release:

“Minister Joly and the Department of Canadian Heritage will continue to work together with the goal of launching Canada’s new policy toolkit for creative industries in 2017. This will mark Canada’s new direction as the country kicks off its next 150 years.”

My take: changes are coming! Maybe before July 1, 2017. With a huge portfolio and ramifications for many companies and jobs, Minister Joly must realize that change is often difficult. Will we see new programs added to the status quo, or wholesale change?

Gender Parity Coming to Canada Soon!

The Canadian Media Producers Association recently released a study of gender inequality in Canada’s media industries titled “Women & Leadership: A Study of Gender Parity and Diversity in Canada’s Screen Industries”.

The 62-page report spans the globe and is number-heavy. It concludes with a call for a six-pronged approach to gender parity:

  1. Disclosure & Research
  2. Financial Incentives
  3. Conscious Inclusion Initiatives
  4. Skills Training
  5. Confront the Portrayal Issue
  6. Diversity within Gender

Specifically, in terms of financial incentives:

“Many of the senior women interviewed pointed to levering ‘financial purse strings’ as the only effective and immediate means to change. The two leading suggestions identified are: 1. introduction of 50/50 allocation in all public funds as between female-led and male-led projects; 2. introduction of incentives for both producers and broadcasters such as top-up funding or a bonus tax credit for female-led projects.”

Proving it can be done in Canada, the report releases figures on BravoFACT‘s move to gender parity in 2015:

“Most importantly, the results of this initiative clearly demonstrate how setting firm targets can have an immediate impact on social change. In this instance, one year after setting parity as a firm goal, the percentage of female producers and directors of projects funded rose to 59% and 49% respectively.”

My take: this can’t happen soon enough for me. Maybe we can solve the wage gap at the same time.

“Live Cinema” to go live tomorrow night

A cinematic first is happening in London and the United States tomorrow night.

Woody Harrelson is directing his first feature film, Lost in London. It’s a film he wrote and stars in.

But what’s particularly notable is that this film will be the first to be streamed directly into theatres in real time, while it’s being shot.

Woody’s friends are telling him that’s a bad idea.

Entertainment Weekly has interviewed him:

“EW: What’s the closest comparison between this and something else you’ve done?

WH: Holy moly, I’ve never done anything where I felt like this. I guess a comparison might be Saturday Night Live. That’s like doing live theater, though you have commercial breaks. But to do it 100 minutes in a row with no break? Yeah, it might be accurate to call this insanity.”

The show starts at 6 p.m. on January 19, 2017 (9 p.m. on the West coast) at over 600 theatres.

My take: I applaud Woody for the audacity to try this. With 14 locations, it’s not a filmed stage play. But with no editing possible, the acting and cinematography need to be excellent. He knows there was post-production on Russian Ark, right? Must be watching too much Periscope Live 360 or something.

The best posters of 2016

Adrian Curry of Notebook on Mubi recently picked his choices for the best movie posters of last year.

He lists ten fascinating works for films you probably haven’t heard of and comments:

“Smaller films — indie, foreign-language, documentaries — not only need the extra attention that a great poster can provide, but also more creative risks can be taken in marketing them.”

My favourite poster of these is for the documentary Obit — perhaps because of its print heritage which reminds me of my graphic design and magazine work.

My take: I’m not really sure where you might actually see these posters except as one-sheets inside multiplexes, but most of these films would probably never play there. Nevertheless, the take-away is that every film needs a graphic identity which contributes to its brand. Check out these Netflix notes on their A-B testing.

Only 13% of 2017 movies are original vehicles

Fandango, the American movie ticket company, recently polled its users to determine the 30 most anticipated films of 2017.

As usual, Hollywood does not disappoint.

There are few surprises here; the vast majority are instalments in comic book franchises or other sequels.

When I say Hollywood doesn’t disappoint what I mean is that they show the usual trepidation to try something, anything, new.

Without further ado, here are the titles, sorted by release date:

January 20: XXX: The Return of Xander Cage
February 10: The Lego Batman Movie
February 10: John Wick: Chapter Two
February 10: Fifty Shades Darker
February 17: The Great Wall (Matt Damon, the Great Wall of China and monsers)
March 3: Logan (Wolverine)
March 10: T2: Trainspotting
March 10: Kong: Skull Island (from the producers of Godzilla)
March 17: Beauty and the Beast
April 14: The Fate of the Furious
May 5: Guardians of the Galaxy Vol. 2
May 12: Snatched (Amy Schumer goes on vacation)
May 19: Alien: Covenant
May 26: Pirates of the Caribbean: Dead Men Tell No Tales
May 26: Baywatch (from TV)
June 2: Wonder Woman
June 9: The Mummy (reboot)
June 16: Cars 3
June 23: Transformers: The Last Knight
June 30: Despicable Me 3
July 2: Spider-Man: Homecoming
July 21: Dunkirk (directed by Christopher Nolan)
July 28: The Dark Tower (by Stephen King)
July 14: War for the Planet of the Apes
October 6: Blade Runner 2049
November 3: Thor: Ragnarok
November 17: Justice League
December 15: Star Wars: Episode VIII
December 22: Pitch Perfect 3
December 22: Jumanji (sequel)

I believe only four of those 30 films are original vehicles. In other words, roughly seven out of eight movies are remakes, reboots, sequels or franchise instalments.

My take: The only films on this list I might see are Blade Runner 2049 (this sequel is directed by Denis Villeneuve and stars Ryan Gosling, both Canadians), T2: Trainspotting (just because) and maybe Kong (if it’s campy enough). By the way, tomorrow is National Screenwriters Day!

Bob Hawks: don’t make a film unless you have to

No Film School has a succinct review of ‘Film Hawk’ a new documentary on independent film consultant and producer Bob Hawks.

Hawks discovered Kevin Smith‘s Clerks and produced Chasing Amy.

WIth a nod to the teams all across Canada frantically finishing up their micro-budget projects, here are some of the highlights, in Bob’s words:

Don’t make a film unless you have to.

“The world is cluttered with so many films that have no reason to exist. What I’m saying is, if you don’t have a story that you have to tell, if you don’t have that passion, don’t waste our time. You don’t have to be serious or have something heavy to say. You just have to care about it.”

Treat collaboration as a privilege.

“If you don’t let people in, if you don’t hold them close, you’re hurting yourself. It takes some people many, many years of effort to learn that isolation and unhappiness are your own creation.”

Use your whole life’s experiences to make your films.

“I’ve been working in film for over three decades, but I didn’t start doing that until I was in my forties! I’d already had a full life as a techie off-Broadway, way back in the ’60s, before I even thought about film. Then I was a stage manager. I learned about dramaturgy, storytelling, I added that to my own life experience… and that’s what I brought to filmmaking. You have something in theater that film doesn’t have: four-to-six weeks of rehearsal where you hone the script. So one thing I try to do as a consultant/producer is to help filmmakers develop their narrative.”

Stay local and be authentic.

“But don’t misunderstand me. Your honesty doesn’t have to be geographic. It can be internal. Just remember: a narrative can be modest, it doesn’t have to set the world on fire, but it needs to be authentic. Unfiltered.”

Prepare for rejection.

“First-time filmmakers need to prepare for rejection. Too many of the beginners I meet with may have great potential, but their attitude is wrong. They think, ‘Oh, I’ve got a Sundance film. They’re gonna love it.’ Or, ‘My film is perfect for South By Southwest.’ They assume they’re gonna get in, and when they don’t, they’re crushed. Immobilized. That’s not good for their future. You’re better off assuming that you might not get into anything. Then if you do get into something it’s ‘Wow, how great.'”

Re-define success.

“If you’re in this for money, forget it. I have always said and will always say, ‘If you’re in independent film to make a killing, you’re nuts.’ Success in indie film is breaking even. Or, even better, it’s making something that helps you find other work. How do you measure success? It’s the satisfaction of accomplishment, of making something you’re proud of. Of making something that moves others, that makes them laugh and cry. Or ask searching questions. For me, success includes people you don’t even know coming up to say ‘Thank you.'”

My take: words of wisdom. Particularly that first gem, Don’t make a film unless you have to.

Facebook announces video content plans

As reported by Peter Kafka on Recode last week:

“Facebook is starting to talk to TV studios and other video producers about licensing shows, with the hope of boosting the social network’s video efforts. The talks, which include discussions for scripted shows, game shows and sports, are being led by Ricky Van Veen, the College Humor co-founder who joined the company earlier this year.”

Van Veen says,

“Earlier this year, we started rolling out the Video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted, and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”

Facebook is looking more and more like a media company, rather than a tech company. Mathew Ingram of Fortune says:

“Yes, Facebook is a platform, and yes, it is powered by technology. But it is also a hugely powerful entity that controls the distribution of media in a way no other company ever has. And now it is funding and developing its own content. That sounds like a media company to me.”

Howard Homonoff in Forbes concurs, and adds insight into Facebook’s advertising revenue:

“Facebook has a nice little business in the media pillar of advertising. There are now 4 million advertisers on Facebook, and it has grown this number by 50% in the last year. Total ad revenue has grown nearly 50% as well in that period, from $3.4 billion in the first half of 2015 to $5.7 billion in the first half of 2016. In combination with Google, Facebook takes 85% of every new dollar spent on digital advertising. Facebook is not simply in the media advertising business but has become almost literally indispensable for many marketers – for better or worse.”

My take: I think it’s all a question of eyeballs. With Alexa reporting the top three websites are Google, Youtube and Facebook, I’d be very afraid if I owned a traditional media company. Streaming is over 70% of nighttime bandwidth; OTT is where the eyeballs are going. Facebook sees this trend and wants to be part of it.

Interactive Cinema: CtrlMovie introduces CtrlEdit

Does interactivity mesh well with cinema?

Canada has a historical connection to interactive movies: the first one screened at Expo 67, at the Czechoslovakia pavillion. And yet, no matter what path the audience chose, the ending was always the same.

On CMF Trends, Benjamin Hoguet explores CtrlEdit, a new tool for producing interactive movies, from a Swiss company called CtrlMovie.

CtrlMovie allows filmmakers to add:

  1. Buttons during playback to allow the user to influence the story
  2. Dynamic Jump Actions to flexibly jump between segments – at an exact timecode, in a time frame or triggered by user actions
  3. Swipe Mode to allow users to look around in the film by panning the image with swipe gestures
  4. Animated Masks to make objects in the film tappable
  5. Variables to store user decisions, and retrieve them later for a delayed effect on the story
  6. Expressions to evaluate the former actions of the user and to influence the storyline using short java scripts
  7. Separate Multiple Audio Tracks, independent from the video segments and jump actions
  8. Dynamic Overlays to display browser windows and other interactive elements on top of the movie during playback
  9. Subtitles easily to support a wider audience.

Hoguet quotes co-founder Baptiste Planche:

“CtrlEdit is used once all video segments have been edited to incorporate them into an interactive whole. The solution costs nothing to purchase if we are able to set up a revenue sharing system with the producer. It goes without saying that the model is adaptable. For example, if the final project is not profitable, we can set a price for the software license. In all cases, we are very open to encouraging creators to make maximum use of our tool. The only aspect to which we pay attention is compliance with a certain level of quality regardless of the project. At present, we are receiving a lot of requests from creators and producers and some ten or so projects are underway—including two or three at an advanced stage.”

My take: Perhaps CtrlMovie is the middle ground between the almost-full interactivity of video games and the total-cut-scene experience of Hardcore Henry. And yet, I’m not convinced that the audience needs to be ‘in’ the movie; I think it might be engaging enough just to ‘direct’ the story. Third person, not first person. More like Run Lola Run.