Film Courage asks Zac Reeder, an Emmy-nominated producer’s rep and distribution/financing consultant, “What is it that 99% of filmmakers don’t understand about distribution?”
He says people spend too much and don’t cast recognizable actors.
And, “A lot of people would be shocked if they saw the real numbers.”
But he also says:
“I encourage people not to just make short films, but to make features because if you can make a short, I think you can make a feature, because you’re almost there. It’s a little bit more money, but a feature is much better; it has some marketability.”
Zac’s company, Lucky 27, provides Financing & Distribution Strategy, Producer’s Representation, Negotiation and Deal-Making and Marketing and Promotion services.
My take: having made over 60 short films, I totally agree. There is no money to be made making shorts. Features, technically, have a market. Of course, what’s distinctly missing here is what the market is looking for, how to attract those known actors and how to raise the money. Guess that’s where the consulting services come in.








