SVOD leaders differentiate themselves

Statista reports on a Hub Entertainment Research release that the leading SVOD platforms have differentiated themselves.

Netflix leads the pack in subscribers and its original shows attract the largest segment of its audience.

Amazon Video on the other hand attracts the largest segment of its audience to movies.

Hulu does neither.

Recode has compared content budgets of streamers and traditional broadcasters. Forbes has compiled viewership numbers.

My take: When you do the math, it appears that Netflix spends the least, per viewer, on original content, and that Hulu spends the most. However, it also appears that all of them are spending more than they earn from those viewers. I wonder how long that’s sustainable.

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