Victoria’s connection to Letterboxd

On September 29, 2023, co-founder Matthew Buchanan of Letterboxd announced, “we have accepted an offer for Tiny to acquire a 60 percent stake in Letterboxd, securing the platform’s future as an independently run company and part of the Tiny stable.”

Matthew elaborates:

“Something else that began around this time, courtesy of Tumblr’s flourishing design community, was my friendship with Andrew Wilkinson and his brother Will, both involved with MetaLab. There was no-one paying attention to the design scene at that time who wasn’t aware of their digital agency in Victoria and the quality of work it was delivering. We first met in person at XOXO in Portland, then kept in touch, as we both continued to build: us with our studio and Letterboxd, and Andrew with MetaLab and then Tiny, which acquires and supports great, creative businesses.”

The Hollywood Reporter reports the deal at $30,000,000 USD.

My take: fascinating! I can’t help but think the world is smaller than I once thought.