Do you own the rights to a Canadian feature film? If so, you should add it to the new Canadian Movie Database.

Created by the Network of Independent Canadian Exhibitors (NICE), the database powers a new B2B platform that connects Canadian independent cinemas with film distributors or rights holders, offering curated films by genre or theme.

This new digital marketplace is vital for the expanding ecosystem of independent Canadian film exhibition, providing access to more topical content to the film-going community.

My take: finally a way for all those movies made in Canada to appeal directly to Canadian cinemas and hence to Canadian viewers. You’ve made a feature, did the festival circuit and came this close to a distribution deal. Now you can post your film on this database and reach out to appropriate screens directly. Of course, your chances of getting a booking increase if you give the theatre a great reason to book: the theme of your film is suddenly topical, one of your actors breaks big, your genre film matches the calendar (think Valentines, Halloween, Christmas, etc.) Or you band together with other local filmmakers and offer “The Victoria New Wave” package of movies, for instance. The Canadian Movie Database is a great way to get Canadian films in front of Canadian audiences.